President Keith E. Whitfield

Keith E. Whitfield is a seasoned university administrator and prolific scholar in the fields of psychology, health, and aging. He became UNLV’s 11th president on August 24, 2020.

Whitfield previously served as provost, senior vice president of academic affairs, and professor of psychology at Wayne State University in Michigan. There, he was responsible for faculty hiring, promotion and tenure, and budget and policies for faculty and staff. He also oversaw student affairs, including student success, curriculum, and housing. Under his leadership, the university achieved remarkable gains in its graduation rate, increased overall enrollment, launched an innovation and entrepreneurship hub, and strengthened multiple business and philanthropic relationships.

An active administrator and researcher, Whitfield has authored or co-authored over 200 publications and has earned nearly $20 million in funding from agencies including the National Institutes of Health, National Institute on Aging (NIA), and the National Science Foundation. A psychologist and expert on the social, psychological, and cultural factors of cognition and healthy aging, Whitfield’s current research focuses on the relationship between stress and longevity in African American families. He’s a member of the NIA’s National Advisory Council on Aging, and he has served on committees for the National Academies of Sciences and Medicine and the National Institutes of Health.

Visit the official Keith E. Whitfield page at for President Whitfield’s complete bio

Director of Athletics Desiree Reed-Francois

Desiree Reed-Francois took over as the director of athletics at UNLV, effective June 1, 2017. She oversees all aspects of the athletics program, including general operations, fiscal affairs, facilities, strategic planning and external relations. She will also become the first Hispanic female athletics director at the FBS level.

Reed-Francois has more than two decades of leadership experience as an athlete, attorney and athletics administrator and is considered one of the profession’s rising stars. At Virginia Tech since 2014 as executive associate athletic director and later deputy athletic director, Reed-Francois served as second-in-command to the athletics director and was responsible for external relations and day-to-day operations for 22 sports, more than 600 student-athletes, and 14 facilities. She served as second-in-command to the athletics director as Virginia Tech since 2014 and was responsible for external relations and day-to-day operations for 22 sports, more than 600 student-athletes, and 14 facilities. An administrator with an eye toward balancing the complex external and internal facets of a Power Five athletics department, Reed-Francois partnered on budget development for all athletics units at Virginia Tech, prepared the department’s facilities master plan, redesigned fundraising strategy, and revitalized the university’s student-athlete success program.

Click to the official bio of Desiree Reed-Francois at the official UNLV Athletics website

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